If you think investors will beat a path to your doorstep once your company is public you are sadly mistaken. Bringing your company public will not accomplish anything if nobody knows you’re out there.

Unfortunately, I have witnessed my fair share of companies that are very anxious to take their company’s public but do not quite comprehend the whole picture. They truly believe the end game is going public when, in fact, it is the beginning of the game. Once they figure out they cannot raise the capital they planned on because there is no liquidity in the marketplace for their stock, they panic. They then try a fast fix by retaining promoters to flog their stock that results in massive dilution and a stock price that trades in the $.001 to $.02 range.

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Other posts of the serie

  1. Going Public in 2009 – Part 1 - February 25, 2009
  2. Going Public in 2009 – Part 2 - February 26, 2009
  3. Going Public in 2009 – Part 3 - February 27, 2009
  4. Going Public in 2009 – Part 4 - March 3, 2009
  5. Going Public in 2009 – Part 5 - March 4, 2009
  6. Going Public in 2009 – Part 6 - March 5, 2009
  7. Going Public in 2009 – Part 7 - March 9, 2009
  8. Going Public in 2009 – Part 8 (This post) - March 10, 2009
  9. Going Public in 2009 – Part 9 - March 11, 2009
  10. Going Public in 2009 – Part 10 - March 12, 2009
  11. Going Public in 2009 – Part 11 - March 16, 2009