There is the story I tell about the Chinese company that wants to go public through a reverse merger. The Chinese company has been in business for many years and has slowly built up their business. They have large revenues and stunning profits. They bring their bride (their company) to the alter and get married (go public). They then proceed to lock their beautiful bride in the closet for the next 10 years. Why?
Because the Chinese company does not believe it should spend any money to attract the investment community so as to take notice and bring attention to their bride.

So, what’s the moral to the story? You can have the most beautiful women in the world, but if you don’t take her out, nobody will ever see or appreciate her. In today’s public marketplace your company is competing with 7,000 other beautiful women. So, if you want your bride to be noticed, you have to make a plan.

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Other posts of the serie

  1. Going Public in 2009 – Part 1 - February 25, 2009
  2. Going Public in 2009 – Part 2 - February 26, 2009
  3. Going Public in 2009 – Part 3 - February 27, 2009
  4. Going Public in 2009 – Part 4 - March 3, 2009
  5. Going Public in 2009 – Part 5 - March 4, 2009
  6. Going Public in 2009 – Part 6 - March 5, 2009
  7. Going Public in 2009 – Part 7 - March 9, 2009
  8. Going Public in 2009 – Part 8 - March 10, 2009
  9. Going Public in 2009 – Part 9 (This post) - March 11, 2009
  10. Going Public in 2009 – Part 10 - March 12, 2009
  11. Going Public in 2009 – Part 11 - March 16, 2009