With an APO, the investment bank determines the value and likelihood of success in the marketplace for a company before it decides to fund it.  This is why the APO has such a high success rate.  The investment bank can also bring research reports, trading and liquidity to the company’s stock after the transaction closes.  Investment banks have migrated towards the APO because deals get to the marketplace faster and they can receive similar fees for raising the capital as they do in an IPO.  Investment bankers also like APO’s because the investment and opportunity is “now” and involves just a few high net worth individuals to get the deals closed.

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Other posts of the serie

  1. Alternative Public Offering – Part 1 - May 5, 2009
  2. Alternative Public Offering – Part 2 - May 6, 2009
  3. Alternative Public Offering – Part 3 - May 7, 2009
  4. Alternative Public Offering – Part 4 - May 8, 2009
  5. Alternative Public Offering – Part 5 - May 12, 2009
  6. Alternative Public Offering – Part 6 - May 13, 2009
  7. Alternative Public Offering – Part 7 - May 14, 2009
  8. Alternative Public Offering – Part 8 - May 15, 2009
  9. Alternative Public Offering – Part 9 - May 16, 2009
  10. Alternative Public Offering – Part 10 - May 18, 2009
  11. Alternative Public Offering – Part 11 - May 19, 2009
  12. Alternative Public Offering – Part 12 - May 20, 2009
  13. Alternative Public Offering – Part 13 - May 21, 2009
  14. Alternative Public Offering – Part 14 - May 22, 2009
  15. Alternative Public Offering – Part 15 (This post) - May 25, 2009
  16. Alternative Public Offering – Part 16 - May 26, 2009
  17. Alternative Public Offering – Part 17 - May 27, 2009
  18. Alternative Public Offering – Part 18 - May 28, 2009
  19. Alternative Public Offering – Part 19 - May 29, 2009
  20. Alternative Public Offering – Part 20 - May 30, 2009