After FINRA has approved the company’s name and symbol change along with the date the changes become effective for purposes of trading the company’s stock the next step is to populate the 1300 plus financial websites with the financial information of the new public company. It is important that financial websites display the correct information on the new public company. If not, potential investors will quickly loose interest in buying the stock in the open market. A company may see their name and symbol correctly displayed after two or three days of days but in the majority of new listings most of the critical information is either incorrect or missing. The company profile sometimes takes awhile to update so potential investors may be viewing information from the previous shell company. This is also true of the new number of issued and outstanding shares after the reverse merger and either forward or reverse split has taken place. Therefore, there is usually a void when it comes to financial information of the new company that should be available on all financial websites.

Before starting to trade the stock of the new OTCBB listed public company make sure the majority of the more popular financial websites have updated the corporate financial information. There is nothing more disappointing than starting an investor relations program only to find out there is no response because investors can not locate adequate information in a timely manner.

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